The path to a quote is unclear
A potential customer understands the offer but does not see a clear next step: request a quote, contact sales, download a catalogue or book a call.
Website enquiry and lead handling improvement
Losing leads you already paid for?
We help B2B companies remove the website barriers that prevent visitors from making contact — and automate the routing, classification and handling of enquiries after they are submitted.
View Sample ReportEnquiry loss map
Where can your website lose potential customers?
Visitors may arrive from Google, trade fairs, directories, ads or referrals, but still leave before they make an enquiry.
Forms and contact points create friction
Long forms, hidden email addresses, weak confirmation messages or unclear sales contacts make it easier to postpone the enquiry.
Trust, mobile UX or tracking is weak
On a phone the path may be harder, trust signals may be missing and the company may not measure form submits, clicks or catalogue downloads.
Business impact
Why the route to an enquiry matters
Even small points of friction can stop an enquiry, especially when a buyer is comparing suppliers and wants to move quickly.
One qualified B2B enquiry can be worth more than the cost of the review
If one contract, order or distributor request has real value, every lost enquiry caused by a weak website is a commercial problem.
Traffic from trade fairs, directories and Google can still be wasted
A stand, catalogue, QR code or campaign creates attention, but the website must turn that attention into a clear next step.
More traffic is not always the first answer
A focused review and 5–7 agreed fixes may be faster than a full redesign or another campaign when the contact path is unclear.
Example diagnostic insight
5–7 agreed fixes
The rescue sprint focuses on a limited set of friction points — CTA, forms, contacts, trust, mobile UX, tracking or basic SEO — where the website may lose potential customers.
Offer
Contact
Measurement
Diagnostic framework
What we check
Ten areas that influence whether a visitor becomes a lead, quote request or sales conversation.
Enquiry journey
- First-screen clarity
- Offer and audience clarity
- CTAs and inquiry path
Mobile UX
- Mobile inquiry journey
- Are contact options and CTAs easy to use on a phone?
- Does the page preserve context while scrolling?
Trust signals
- Trust signals
- Is proof of credibility visible before the contact step?
Forms and contact points
- Forms and confirmations
- Sales contact route
- Catalogue or offer downloads
Tracking and measurement
- Tracking and lead handling
- Can form submissions and contact clicks be measured?
SEO foundations
- SEO foundations
- Does the technical baseline support valuable organic traffic?
A low-pressure process
How it works
A clear path from a short lead check to a paid review, a focused sprint or a larger next-stage project.
1
You send the website address and brief context
Tell us what your company sells, who should enquire and which page, form or contact path feels weak today.
2
We run a free 15-minute Website Lead Check
We look for 1–2 obvious points where the website may lose enquiries, calls, quote requests or sales conversations.
3
You receive a clear next-step recommendation
We explain whether a paid Lead Loss Review, a rescue sprint or no immediate work makes the most sense.
4
A paid review turns observations into an action plan
The Website Lead Loss Review identifies key problems, priorities, quick wins and the recommended implementation path.
5
The rescue sprint fixes agreed lead-loss points
In 5–7 days we improve 5–7 agreed areas such as CTAs, forms, contacts, trust signals, mobile UX or tracking.
6
Larger needs are quoted as separate services
Upgrade sprints, lead automation, AI enrichment, lightweight CRM, new websites, localization and monthly care are scoped separately.
7
You receive a report and recommended next steps
You receive a concise summary of what was checked or changed, what can now be measured and what should be improved next.
Report excerpt
The client gets a clear decision on what to fix first, not a loose list of comments.
Each review ranks observations by their effect on enquiries and the effort required to implement them, removing the guesswork from prioritisation.
View the full exampleIssue found
Business impact
Recommended fix
Issue found
CTA hidden on mobile
Business impact
Fewer enquiries started
Recommended fix
Move the CTA above the fold
Issue found
Long form
Business impact
Higher abandonment risk
Recommended fix
Reduce the fields and add confirmation
Issue found
No click tracking
Business impact
Unclear lead journey
Recommended fix
Configure form and CTA events
Engagement options
Four clear starting points
From a free first check to a paid review, a focused implementation sprint or a lead handling automation project.
Free 15-Minute Website Lead Check
Best for: For companies that want a quick outside look at whether their website may lose enquiries, calls, bookings or quote requests.
Price
Free
15 minutes
Package highlights
- 15-minute diagnostic conversation or short check
- 1–2 observations about possible lead loss
- Recommendation: review, sprint or no immediate work
Recommended
Website Lead Loss Review
Best for: A paid diagnostic report with the main problems, priorities, quick wins and a practical action plan.
Price
€390–790 / approx. $450–890
Delivered in 2–3 working days
Package highlights
- Review of the enquiry journey and key pages
- List of prioritised lead-loss issues
- Quick wins and recommended fixes
The review fee may be credited towards a Rescue Sprint ordered within 30 days.
Website Lead Rescue Sprint
Best for: A focused 5–7 day sprint to fix the key points where your website loses potential customers.
Price
€2,400–5,900 / approx. $2,900–6,900
5–7 working days
Package highlights
- Implementation of 5–7 agreed fixes
- CTA, form, contact, mobile UX, trust or tracking improvements
- Scope agreed before work begins
The sprint is not a full redesign. Larger upgrades, automation, AI enrichment, CRM, new websites, localization and monthly care are quoted separately.
Lead Automation
Best for: Automated routing, classification and CRM sync for leads that reach your website — plus an optional chatbot to pre-qualify enquiries.
Price
€1,200–3,900 / approx. $1,400–4,500
Scope agreed after a call
Package highlights
- Automated routing of new enquiries (Make, n8n or your existing stack)
- Lead classification / tagging by type or priority
- Sync to your CRM, Airtable or spreadsheet
We scope the process first, then confirm a final, justified price before any work begins.
After the enquiry
Make sure every enquiry reaches the right person.
Receiving an enquiry is only the first step. Nexinlab can connect forms, email, notifications and business systems so that new enquiries are recorded, classified and assigned without unnecessary manual handling.
Form or enquiry source Data capture Classification Assignment CRM or workspace Notification Follow-up
Capture
Collect the enquiry together with its source, page, campaign details and relevant form data.
Classify
Tag the enquiry by service, product, type, priority or another agreed business rule.
Route
Send it to the correct person, team, inbox or workflow.
Track
Store the status and create a clearer basis for follow-up and reporting.
The implementation may use Make, n8n, the client's existing tools, a CRM, Airtable, spreadsheets or a lightweight custom solution.
FAQ
Common questions before a review
Clear, concise answers to the concerns we hear most often.
"Is this just another free audit?"
No. The free check is a short 15-minute diagnostic with 1–2 observations. A full problem list and action plan belong to the paid Website Lead Loss Review.
"Do we need a full redesign?"
Not automatically. We first check whether a focused set of changes can fix the enquiry-loss points. A redesign is only recommended when the existing site genuinely cannot support that.
"What is the difference between the Review and the Rescue Sprint?"
The Website Lead Loss Review is a diagnosis and action plan. The Website Lead Rescue Sprint is the implementation of 5–7 agreed changes from that plan.
"What is the difference between the Rescue Sprint and the Automation Sprint?"
The Rescue Sprint improves the path before an enquiry is submitted. The Lead Handling Automation Sprint improves what happens after submission — routing, classification and handling.
"Can automation work with our current tools?"
Usually, yes. We first review your existing process and can build on your current CRM, email, Make, n8n, Airtable, spreadsheet or another suitable system.
"Is AI required?"
No. Rule-based automation is often sufficient. AI-supported classification is used only when it adds practical value and can be implemented responsibly.
"Can the review fee be credited towards implementation?"
Yes. The review fee may be credited towards a Rescue Sprint ordered within 30 days.
"Do you guarantee a fixed increase in enquiries?"
We do not promise a fixed percentage increase. We improve the route to contact, remove measurable friction and help you track the next commercial actions.
Next step
Improve the full path from website visit to handled enquiry.
Start with a free lead check. We will tell you whether the next useful step is a paid review, a focused website sprint or an automation assessment.
For larger needs, the next stage may be an inquiry path upgrade, lead handling automation, AI lead enrichment, a lightweight CRM, a new conversion-ready website, localization or monthly care.