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Unclear route to contact
After reading about your offer, potential customers do not know what to do next. There is no clear next step.
B2B enquiry journey review
Your B2B website may already attract the right buyers. Make it easier for them to take the next step
We identify what stops potential customers from making an enquiry, downloading a catalogue, completing a form or contacting your sales team — and help you fix it.
We show you where potential customers may lose their way before contacting you — and which improvements to prioritise so your website is clearer, easier to measure and easier to develop.
Diagnostic panel
B2B enquiry journey
route
B2B traffic active
Offer CTA Friction
Goal
Enquiry
Risk
Needs fixing
warning
Some visitors may stop just before contacting sales, downloading a catalogue or submitting the form.
Enquiry loss map
Where are you losing potential customers?
Potential customers arrive through Google, trade fairs or referrals, but leave without getting in touch. The same obstacles are often responsible.
error
The enquiry form creates friction
Too many fields, errors that erase entered data or no submission confirmation cause potential customers to give up.
running_with_errors
The mobile experience does not lead to an enquiry
Many potential customers use a phone, but the form or contact button is difficult to find or use on a small screen.
Business impact
Why the route to an enquiry matters
Even small points of friction can stop an enquiry, especially when a buyer is comparing suppliers and wants to move quickly.
description
One good B2B enquiry can be worth more than the cost of the review
If a contract is worth tens of thousands of zlotys, every enquiry lost because of a weak website represents a real commercial loss.
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Traffic from trade fairs, directories and Google may produce no return
If the website does not guide visitors clearly towards contact, the money spent attracting them does not translate into sales conversations.
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More traffic is not always the first answer
Improving the route to an enquiry may be faster and less expensive than a full website redesign or another campaign.
Example diagnostic insight
1 friction point
Sometimes one point of friction — hidden contact details, an unclear button or an overly long form — is enough to stop a potential customer from making an enquiry.
Offer
Contact
Measurement
Diagnostic framework
What we check
Ten areas that influence whether a visitor decides to make an enquiry.
route
Enquiry journey
- check_circle First-screen clarity
- check_circle Offer and audience clarity
- check_circle Buttons and the route to contact
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Mobile UX
- check_circle Mobile enquiry journey
- check_circle Are contact options and CTAs easy to use on a phone?
- check_circle Does the page preserve context while scrolling?
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Trust signals
- check_circle Trust signals
- check_circle Is proof of credibility visible before the contact step?
forum
Forms and contact points
- check_circle Enquiry form
- check_circle Contacting the sales team
- check_circle Catalogue or offer PDF downloads
analytics
Tracking and measurement
- check_circle Enquiry tracking and handling
- check_circle Can form submissions and contact clicks be measured?
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SEO foundations
- check_circle SEO foundations
- check_circle Does the technical baseline support valuable organic traffic?
A low-pressure process
How it works
A straightforward process with a clear scope, cost and next step from the outset.
1
You send the website address and brief context
Tell us who your customers are, what you want them to do on the website and what is not working today.
2
We review the enquiry journey
We look at the website through the eyes of someone searching for a supplier and considering whether to get in touch.
3
You receive initial findings or a scope for a paid review
We explain whether a quick review is enough or whether the situation calls for a broader analysis or rescue sprint.
4
We discuss the main issues
We discuss the main obstacles during a short call or explain them in writing.
5
You decide whether to choose a review, a sprint or stop here
There is no pressure. We only recommend a scope that makes sense for your situation.
6
If we proceed, the scope is agreed before work starts
Before we begin, you know what you will receive, how much it will cost and when the work will be completed.
7
You receive a report and recommended next steps
You receive a concise report with priorities and an action plan. You can implement it yourself, with your team or with us.
Report excerpt
The client gets a clear decision on what to fix first, not a loose list of comments.
Each review ranks observations by their effect on enquiries and the effort required to implement them, removing the guesswork from prioritisation.
View the full example arrow_forwardIssue found
Business impact
Recommended fix
Issue found
CTA hidden on mobile
Business impact
Fewer enquiries started
Recommended fix
Move the CTA above the fold
Issue found
Long form
Business impact
Higher abandonment risk
Recommended fix
Reduce the fields and add confirmation
Issue found
No click tracking
Business impact
Unclear lead journey
Recommended fix
Configure form and CTA events
Engagement options
Packages
Three ways to work with us — from a quick assessment to implementation of the agreed changes.
visibility
Quick enquiry journey review
Best for: For companies that want to check quickly whether their website contains obvious obstacles that make contact more difficult.
Price
Price on request
1–2 days
Package highlights
- check_circle Review of the first screen and CTAs
- check_circle Assessment of the mobile route to contact
- check_circle Written findings with 2–4 priorities
Contact us for availability and pricing.
Recommended
assignment
Paid enquiry journey review
Best for: A focused diagnosis with a report covering the 5–10 most important issues and an action plan.
Price
PLN 490–990
Scope agreed after a call
Package highlights
- check_circle Review of 10 enquiry-journey areas
- check_circle Report with 5–10 prioritised issues
- check_circle Action plan showing what to fix and in what order
- check_circle Recommended next step: a sprint or implementation by your team
construction
B2B website rescue sprint
Best for: Implementation of 5–7 agreed fixes that make it harder for potential customers to enquire. Completed in 5–7 working days.
Price
PLN 2,900–6,900
Scope agreed after a call
Package highlights
- check_circle Paid enquiry journey review included
- check_circle Implementation of 5–7 agreed fixes
- check_circle Scope agreed before work begins
- check_circle Final report explaining what to measure
The rescue sprint is not a full redesign. It focuses on agreed issues affecting enquiries, trust or measurement.
FAQ
Common questions before a review
Clear, concise answers to the concerns we hear most often.
"We do not need a new website" expand_more
We do not start with a full redesign. We look for specific points where you may be losing enquiries. Small changes to the copy or buttons are often enough.
"We already have traffic" expand_more
Traffic alone is not enough. What matters is how many visits lead to contact. Sometimes the problem is on the website, not in the campaign bringing potential customers to it.
"Our website is only a brochure" expand_more
Even a simple brochure website should make contact easy. We check whether the phone number, email address and form are visible, clear and usable on every device.
"Our developer can fix it" expand_more
That is a good option. Our report will show your developer what to change, where to change it, in what order and how to assess the result. They spend less time guessing.
"We have tried audits before" expand_more
We focus on the journey to an enquiry, not broad observations about SEO or UX. The findings are specific and can be implemented quickly.
"Do you guarantee a fixed increase in enquiries?" expand_more
We do not promise a fixed percentage increase. We help simplify the route to contact, measure it properly and improve it further using data.
Next step
Send us your website address and briefly describe the situation
We will check whether a quick review is enough or whether a rescue sprint would be the better option.
We will identify where potential customers may lose their way before contacting you and which improvements to prioritise so the website is clearer and easier to measure.